Aesthetic Intelligence

Pauline Brown’s Aesthetic Intelligence explores an idea often overlooked in business: that beauty, taste, and emotional resonance can be sources of real competitive advantage. Drawing from her experience leading brands like LVMH, Brown argues that cultivating an aesthetic sensibility is as critical as mastering finance or marketing.

The book reframes aesthetics not as decoration, but as decision-making — the ability to perceive, feel, and shape experiences that move people. Through stories and practical insights, Brown bridges two worlds that rarely meet: the analytical and the intuitive.

It’s a reminder that design thinking doesn’t stop at objects or visuals. In every business, the way something feels is just as important as how it functions.