Graphic Design Manual
(Armin Hofmann, 1965)
Design as balance — precision guided by intuition.
Armin Hofmann’s Graphic Design Manual is one of the purest distillations of Swiss design principles — a synthesis of form, function, and visual harmony. Rather than prescribing rules, Hofmann teaches sensitivity: how contrast, rhythm, and proportion can create meaning.
Every page feels like a quiet dialogue between logic and emotion. The exercises are simple yet profound — revealing how minimal shifts in weight or scale can change perception entirely. Hofmann’s approach is less about style and more about awareness — a way of seeing and composing that extends beyond the page.
This book endures because it doesn’t age; it reminds us that timeless design is not a trend, but a discipline of constant refinement.
Design is a constant challenge to balance comfort with luxe, the practical with the desirable.
